Posts Tagged ‘newspaper’
Lactum Buys the Philippine Star’s Front Page.
Monday, February 1, 2010 16:32 3 CommentsHave you seen today’s epic print ad placement?
Lactum bought today’s Philippine Star front page, equivalent to four full pages (I mean, the whole sheet that wraps today’s paper, back-to-back). Effectively, the ad pushed the front page news to a second newspaper “front page” behind the Lactum placement.
Epic. Imagine readers seeing “Mothers Unite for a Revolution” [...]
















