Posts Tagged ‘newspaper’

Lactum Buys the Philippine Star’s Front Page.

Monday, February 1, 2010 16:32 3 Comments

Have you seen today’s epic print ad placement?
Lactum bought today’s Philippine Star front page, equivalent to four full pages (I mean, the whole sheet that wraps today’s paper, back-to-back). Effectively, the ad pushed the front page news to a second newspaper “front page” behind the Lactum placement.
Epic. Imagine readers seeing “Mothers Unite for a Revolution” [...]

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