Posts Tagged ‘sabit’

The Dreaded “Sabit” in Media, in Advertising.

Monday, June 1, 2009 19:21 2 Comments

Dear media planners, buyers, and strategists, I think you all know what I’m talking about.
The fuck-I’m-dead-meat “sabit.”
For my other readers, let me tell you what this shit is about. Do you have an idea how much it costs to put up a billboard ad? To air a TV commercial? To have your ad printed on [...]

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